“Diana Essential Oil” attended the 4th edition of In-cosmetics in South Korea

The In-cosmetics exhibition took place on the 13-15th June in the capital of South Korea, Seoul. In the show participated more than 200 exhibitors of cosmetics ingredients, fragrances and laboratory equipment as well as more than 7,000 visitors, who had the opportunity to meet with producers of cosmetics products, R & D representatives from Korea and overseas agents.
We were delighted to be a part of this interactive event, which offered visitors the unique opportunity not only to touch and test out brand-new products but also to enjoy a free educational programme that provided comprehensive training opportunities on three different topics: Cosmetic Science & Technology, Technical and Marketing Trends and Regulations.
We were able to learn how and where our products would find application in South Korea's cosmetics industry, as well as get a look at the new market trends in the field.
Out team was particularly impressed by the different attitude of manufacturers and traders towards the creation and use of cosmetic products for personal care. Every product that is used for cosmetic purposes was treated with special care and attention. The promotion of innovations in the field of cosmetic ingredients and technology was actively supported.
Research and development activities had a very strong presence and for that reason, the first day of the exhibition was dedicated to the new tendencies in the industry.
Over the course of 3 days were presented both local and global trends in the cosmetics industry.

Diana Essential Oil will attend In-Cosmetics Global 2018 from 17th – 19th April

In-cosmetics Global is the most important international event in the cosmetics industry and in 2018 it will return to Amsterdam. More than 1000 exhibitors of ingredients, fragrances and lab testing equipment will take part in the event. Over 32,700 visitors of the cosmetics industry worldwide will come to participate in testing with the goal of finding innovative solutions. The aim of our visit is to familiarize ourselves with innovations in the processing of essential oil and medicinal plants, to get expert advice and establish future partnerships and long-term cooperation. Representatives of Diana Essential Oil will meet with leading companies in the pharmaceutical, aromatherapy and cosmetics industries and will have the chance to discuss opportunities for meeting the global market needs for high-quality essential oil and medicinal products. In-cosmetics Global will attract 95% of the world’s leading suppliers such as BASF, Dow, Croda, Ashland, Solvay, Evonik and many others. Experts in the field of research such as Procter & Gamble, L'Oréal, Unilever, Colgate-Palmolive, Beiersdorf, Estée Lauder and Johnson & Johnson will be attending with the goal to discover the latest trends and solutions in skin and hair care, etc. The exhibition encourages participation in testing of brand new products and the attending of a wide range of educational sessions.

Lavender conquers the world of fashion

Lavender is the trending color of 2018. Nowadays lavender is not only popular in the cosmetics, pharmaceutical and medical industries but it has taken over the fashion world as well. In recent years, with a casual elegance this fragrant herb has become more and more common in our everyday life and earned its place as one of the most often used herbs in beautifying and soothing treatments. Now it has managed to successfully establish its dominance in yet another aspect of our lives - clothing. Leading fashion designers are choosing this color for their collections. In their opinion, lavender is best combined with bright contrasting colors. It blends exceptionally well in combination with bright pink, yellow, light orange, light green, sky blue or beige. Those who choose this color, are often associated with luxury and excellent quality. Lavender is the color of royalty. This belief dates back to centuries ago when this color was difficult to obtain and only members of the upper class had access to it. According to psychologists, lavender color, just like the herb itself, has a soothing effect. It is the color of balance, loyalty, prosperity, success and wisdom. Psychologists recommend for it to be part of the bedroom interior and it is also used for it spiritual healing powers